Executive Profiles

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Osvaldo Morales
After graduating from Southwest Texas College in Uvalde Texas, Osvaldo Morales began his career in 1984 at the Maverick County Appraisal District as a system administrator under the leadership of Chief Appraiser Victor Perry. He managed the data entry operations, assisted with field appraisal work, built maps, and managed the migration of their data to a software product from The Software Group. Maverick is a small district and Osvaldo was involved in almost all aspects of the district operation. This laid the foundation for the ability to build True Automation.

Osvaldo joined The Software Group in July of 1987. During his 9 years there he held several key positions in the customer support and services area which included Support Representative, Appraisal Product Manager, and Appraisal and Tax Support Manager. Osvaldo provided product demonstrations, customer installations, customer training, coordinated development projects, monitored legislation, developed support and development yearly product plans. It was during this time, that Osvaldo realized the importance of good customer relationships. This is the foundation for building a solid, growth-oriented company. If you can solve customers' problems, provide them with excellent service, they will be your customers for life.

Osvaldo went to work at Harbinger Corporation in 1996, as a Unix Systems & Database Administrator. Osvaldo was promoted to IT Manager coordinating all information systems of the Dallas unit of Harbinger. During this time he obtained several certifications including Oracle DBA Certification, and Microsoft SQL Server DBA certification. This experience gave him the knowledge of modern development environments and industry standard databases. He now understood the importance of establishing and managing a technical direction for a software product.

While PACS was being developed, True Automation was incorporated in 1997. Osvaldo joined True Automation on a full-time basis in January of 1999. Osvaldo is currently President of True Automation, Inc. As the top company executive, Osvaldo strategically guides True Automation as it helps some of the largest county districts improve their treasury, tax and assessment processes.

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Jonathan Coco
Jonathan Coco is Sr. Vice President of Development for True Automation. As the lead technical architect, Jon provides the key technical direction for the solutions that allow some of the largest county districts to improve their tax and appraisal processes.

Jon currently manages all software development, directs the quality assurance efforts, sets the technical direction for future products, and works closely with the management team to develop and achieve long-term business strategies.

Prior to joining True Automation in 1997, Jon worked in key software management roles at Harbinger Corporation and The Software Group. He holds a Bachelor of Science from Louisiana State University.

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Manuel (Manny) Araujo
Manuel Araujo is True Automation’s new Vice President of Marketing. He was previously manager of sales, where he was a key participant in establishing new leads developing and nourishing relationships with customers. He worked closely with co-workers in developing the customer base foundation for True Automation.

Manny has over 15 years of sales management experience, working in all areas of the sales process. In his new role he utilizes his understanding of customer needs and works closely with the Vice President of Sales to ensure proper marketing campaigns to support proper message and theme in the generation of leads, and image for True Automation, attends trade conferences and regional industry meetings to develop a better understanding of how True Automation can participate and effect the outcome in supporting the Ad Valorem Property Tax Industry.

Manny was a key founder of True Automation as it was incorporated in 1997. Before joining True Automation, Manny was an initial founder of Electronic Data Link, and managed customer implementations for The Software Group.

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Dean deVilleneuve
Dean deVilleneuve is Vice President of Client Services for True Automation, Inc. As the lead customer advocate at the company, Dean provides both thought and practical leadership to customers, partners, and internal company teams. In addition, he is responsible for all aspects of customer and technical support for all True Automation software products and services, including GIS Services.

Dean joined True Automation as a partner in 2000. Before joining True Automation, deVilleneuve was a licensed realtor with the State of Texas. He began his career as an appraiser at Southwest Appraisal Company and Gregg County Appraisal District. As a former IT manager for Gregg County Appraisal District, Dean gained first hand experience in appraisal, tax collections, and GIS software.

He has more than 20 years experience in information technology in appraisal districts. This unique experience has given him an intense customer focus. He knows what it is like to be a customer and brings this knowledge to True Automation every day.

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